Let’s be honest—talking about financial systems, digital payments, or banking apps doesn’t usually spark excitement. For many people, it’s technical, confusing, or simply not engaging. But what if you could tell a story instead of explaining a system? That’s the strategy we embraced when working with Bank Indonesia – North Sumatra to introduce QRIS through the animated duo Kris & Ipay.

At Happyinc., we know that storytelling can transform the way people engage with complex topics. Instead of listing QRIS features, we built a visual world around two characters, Kris and Ipay, who experience everyday situations—buying snacks, shopping at the market, or catching a ride home—using QRIS. These narratives made the message feel human, not mechanical.

When audiences see themselves in a story, they connect emotionally. It builds understanding without overwhelming. That’s why Kris & Ipay weren’t just characters—they were connectors.

The success of a campaign lies in how well it understands its audience. For this project, we focused on everyday people: young adults, small business owners, and the digitally curious. Through simple language, relatable scenarios, and culturally familiar visuals, we ensured the content was easy to digest and accessible to everyone—not just the tech-savvy.

This approach made QRIS feel like something made for them, not just another government tool. It wasn’t just educational—it was inclusive.

Storytelling isn't a trend—it’s a timeless communication tool. When used right, it can shift perceptions, build trust, and make abstract concepts like digital finance feel personal. With Kris & Ipay, we showed that stories—even simple animated ones—can play a big role in building a more financially literate and connected society.

At Happyinc., we don’t just explain ideas. We help people feel them.