In today’s fast-moving digital era, making financial education engaging is a real challenge—especially when your audience spans from young people to everyday market traders. That’s the exact challenge Happyinc. embraced in our collaboration with Bank Indonesia – North Sumatra, with the mission to promote QRIS (Quick Response Code Indonesian Standard) through a campaign that’s informative, inclusive, and fun.

Enter Kris & Ipay—two cheerful, animated characters designed to simplify the concept of QRIS and show how easy it is to use for transactions, anytime and anywhere. Instead of relying on traditional explainer videos, we brought these characters to life through a vibrant animated series packed with color, humor, and real-world scenarios.

Their adventures walk viewers through common everyday situations: buying food, shopping at local markets, or even attending school events—all while using QRIS. The goal? Show people that digital payments aren't just for tech-savvy users, but for everyone.

Every detail in the animation—from the background scenes to the character dialogue—was carefully crafted to reflect local culture and daily life in North Sumatra. This wasn’t just about creating an informative video; it was about building trust and connection with the audience. We wanted people to see themselves in Kris & Ipay, and feel like QRIS is something made for them.

We also worked closely with the Bank Indonesia team to ensure the language, tone, and visual storytelling aligned with public education goals. The result was content that didn’t feel like a lecture—it felt like a story worth following.

Since its release, the Kris & Ipay campaign has helped make QRIS more familiar to communities across the region. By combining animation, storytelling, and cultural nuance, we’ve proven that financial literacy doesn’t have to be boring—it can be creative, visual, and full of heart``.

At Happyinc., we believe that meaningful stories can drive change. With Kris & Ipay, we didn’t just explain QRIS—we brought it to life.